Celebrity endorsements have existed since the dawn of marketing. Humphrey Bogart hawked Whitman’s Chocolates, Andy Warhol vouched for Pioneer, and Lucille Ball appeared in ads for Western Union. More recently, it was taboo for celebs to be seen in commercials, but the paychecks must have been too alluring, because these days, you can’t flip on the TV and not see a spot starring one of the rich and famous. Lisa Rinna was paid $2 million to appear in a Depends commercial, while Britney Spears pocketed $8 million for her Pepsi deal. And now the floodgates are open: Jennifer Garner and Samuel L. Jackson (Capitol One), Ellen DeGeneres and Janelle Monáe (Covergirl), Matthew McConaughey (Lincoln), and the list goes on.
The masses must enjoy seeing their favorite actors and singers in this role, but following their lead may not always mean success. Just because David Beckham looks stellar in H&M boxer briefs, that doesn’t mean the same will happen for you. But beyond looking really terrible in a pair of underwear, sometimes these products can go really bad.
For instance…ever hear of the lip balm EOS? You know, the one scientists such as Kim Kardashian, Britney Spears, and Hilary Duff endorse. It looks like an alien egg.
Yeah, well, it’s allegedly messing up mouths something terrible and now one woman is suing. Rachael Cronin filed a class action suit against the company asking for damages and corrective advertising. “The suit claims the product has produced a panoply of bad reactions, including severe rashes, bleeding, blistering, cracking, and loss of pigmentation. Cronin claims her experience was awful…she says within hours of applying the balm, her lips felt like sandpaper, so she applied it again. She claims her lips started cracking, flaking, and bleeding, creating blisters and rashes, which lasted 10 days.”
That bleeding rash doesn’t look too bad. She just needs to slap a little Covergirl over it and you won’t even be able to tell.