You know that big-time American event that happens at the beginning of each year? The one that causes large groups of people to gather together, drink beer, eat snacks by the pound, and yell at their TVs? If you answered “the Super Bowl halftime show,” you win a year’s subscription to the football-shaped-candied-bacon-of-the-month club.
While the rest of the country is donning boxy, unflattering jerseys and yapping it up with their mouths full of Nacho Cheese Doritos, we like to take advantage of the one day of the year when there isn’t traffic or lines and experience the world how it was before overpopulation ruined everything. Then we head home, summon the DVR, and fast-forward through the this-team-versus-that-team show and take in the spectacle that has become the halftime show. It can be as scandal-inducing as Janet Jackson’s wardrobe malfunction or the head-scratching matchup of Britney Spears, ’N Sync, and Aerosmith. We’ll even take the snoozefest that was Bruno Mars and the Red Hot Chili Peppers. We love it all.
2015’s Super Bowl prom queen was Katy Perry. Little did she know she’d be upstaged not only by the hotness that is Missy Elliott, but also by the overnight sensation known lovingly as Left Shark.
During Katy’s performance of “Teenage Dream,” out came two backup dancers dressed in baby-blue shark costumes. At first, the shark on the left seemed to hold it together…and then things fell apart. Right Shark hit the choreography with precision while Left Shark suffered from Cindy Brady game show stage fright. You could almost see the realization in Left Shark that 120 million people were watching him dance.
Needless to say, Left Shark started trending before he could even take off his costume, and an overnight sensation was born.
So instead of running over to Left Shark and chewing him out for not stepping up, Katy recognized an opportunity to cash in. She fast-walked to the U.S. Trademark Office and submitted paperwork to register not only the shark design, but the phrases “Left Shark,” “Right Shark,” “Drunk Shark,” and “Basking Shark.” She tried to include “This Sick Beat,” but it was already taken. Bitch.
Katy’s been holding her breath for months and finally heard back. “Rejected!” Trademark examiner David Collier wrote that the design, “identifies only a particular character; it does not function as a service mark to identify and distinguish applicant’s services from those of others and to indicate the source of applicant’s services.”
Katy doesn’t seem too upset, though. Here she is at Coachella, posing with a non-registered Left Shark impersonator.