The law has a test for everything. There’s a test for when a corporation must disclose a material fact to its investors. A test for when a film is obscene. And there’s a test for when a particular argument is so ridiculous that it shouldn’t be made at all.
And then there’s the straight face/laugh test. While you won’t find it in any law book, the laugh test is an important tool in any lawyer’s arsenal. After all, it’s how you sort out the truly clever from the utterly absurd.
When it comes time for lawyers to drum up business on the Internet, it’s a dog-eat-dog world, and sometimes a select few forget to proctor the laugh test before they “go live.” The following online marketing attempts somehow went under the radar when someone asked if anyone could endure them with a straight face. Because if you could, they wouldn’t have ended up on this list.
Does This Argument Fly? When a hole in a Southwest Airlines plane’s fuselage forced an emergency landing, the Parrish Law Firm wanted to get (sort of) close to the action via The Virginia Personal Injury Blog. That story teed up an issue close their hearts, and they didn’t wait long to swing into action, posting this message:
Should you or anyone in your family become injured while traveling on a commercial airplane, bus, or train, contact The Parrish Law Firm to discuss your situation.
Okay, we all need the business, and airlines certainly do commit their share of torts. But the key word is “injury.” And here’s what The Parrish firm had to say about that:
Although the event was horrifying and the plane was forced to make an emergency landing in West Virginia, none of the 126 passengers and 5 crew were injured on the flight.
How many injuries? None. Unless, you count having to set foot in West Virginia. That might be worth something from the right jury.