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Optimize Office Signage to Advance in the Firm

C. Hank Peters Big Legal Brain, Columns, Lawyer 11 Comments

These days, branding is everything—all the way down to what sign you have on your desk and outside your office. Or what sign you can hang on someone else. If through pure hard work you are still having trouble advancing in the firm, consider optimizing your office signage to increase your brand value to the firm. Here’s how.

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Consider Personal Microbranding to Set You Apart

C. Hank Peters Big Legal Brain, Columns, Lawyer 6 Comments

Adjusted for inflation, BigLaw associates are two dimes for a dozen. Sure, the hiring partners talk about “investing” in associates and “grooming” them for success, but the bottom line is this: you’re a cog in a global machine. Not as fungible as crude oil or wheat, but fungible nonetheless. So, what do you do to stick out from the rest? …

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