The Final Fantasy XV Boys Love Coleman Products
Final Fantasy XV is about a group of magical anime boys who head off on a road trip to get their buddy Noctis married to a neighboring princess. Their adventures take them through dangerous lands full of strange characters and mythical monsters. After a long day of doing regular guy stuff like fighting griffons and taking selfies in leather outfits, they find a nice place to make camp.
Which is when they break out the Coleman-branded camping products and Nissin Cup Noodles.
I don’t necessarily have a problem with product placement in games, so long as it isn’t intrusive to the point of distraction. And to be honest, you can do a lot worse than Final Fantasy XV does – last year’s Mad Max had a free DLC that let you drive a Monster Energy-branded buggy around the goddamn wasteland, for instance. But when I had a chance to play FFXV at PAX, I couldn’t help but be stopped dead in my tracks when I saw Ignis pull out the Coleman gear and start cooking croque monsieurs for everyone. I may have laughed out loud and annoyed the nice Square Enix people at the demo.
Then there’s the marketing collaboration with Nissin and Cup Noodles. The companies announced the deal back in September, and as a result you get to see Cup Noodles all over the game: on panel trucks, billboards, and at the boys’ campsite:
Again, this is more amusing than offensive, but it’s undeniably weird to see something as pedestrian as ramen noodles in a game called Final Fantasy XV. Weirder still though is the Coleman gear, which – I shit you not – is actual Coleman stuff you can buy at REI. Ramen noodles, sure, gamers like those. But isn’t selling camping equipment in a video game kind of like saying, “Hey, you should go outside”?