Second in popularity to get-rich-quick schemes are get-thin-quick schemes. No matter how ridiculous the formula is, you’ll have people’s attention, guaranteed. And now with swimsuit season quickly approaching, the masses are downright desperate to drop some lbs.
There have been so many weight loss gimmicks over the years, it’s hard to keep track…ThighMaster, Sauna Pants, Shake Weight, Flex Belt, supplements, diet of the week, and on and on.
The sad thing is, we don’t seem to be evolving in this area as a species. It’s the same as it ever was.
And now there’s the Waist Gang Society’s waist trainer, which the company claims “burns fatty tissue by making you sweat and targets the back, torso, waist, and abdomen areas.” But wait! This contraption must be the real deal because it has the blessing of the health and fitness experts The Kardashian Klan. You can find Instagram posts singing the praises of the waist trainer by Kim, Khloe, Kourtney, and even Kylie…because we all know 18-year-olds need the most help to lose weight. Stupid 18-year-old metabolism.
Plus, everyone in Hollywood is doing it. What additional proof do you need?
Unfortunately, some regular Janes who are purchasing the waist trainer aren’t so happy with its results. Sara Hawes has filed a $5 million class action suit against Waist Gang Society, accusing the company of using deceptive marketing tactics. According to the suit, Waist Gang Society claims its waist trainers “actually burn fat and control the user’s weight. This is completely false and misleading. The Products have absolutely no effect on fat loss of the user.”
It goes on to quote a doctor who says, “Corsets do not cause you to permanently lose fat in the midsection: They cause a re-distribution of the fat and organs in the trunk.”
The suit also wants the Waist Gang Society to refrain from making weight loss claims.
We left a product off of the weight loss gimmick list earlier. Remember Skechers Shape-Ups? They were shoes you just threw on and by simply walking, the pounds would fly off of your body. Yeah, that all ended in a lawsuit as well. And guess who was one of Shape-Ups’ spokespersons?
Hello? Oscar nomination?