Animatronic WHAT THE HELL
The “Bright Eyes Pets” have a series of stuffed toys that have cold, dead eyes until they detect motion, at which point the eyes glow and they make sounds. I think the sounds were intended to be cute, but they’re coming out of a tinny speaker and weren’t very faithful reproductions of animal sounds to begin with.
The overall effect is that they look and sound like creatures that will devour your soul (or possibly your child’s soul).
They really do not look significantly less scary in the marketing images:
Here’s video, because the noises really do have to be heard to be believed:
I’m sorry, you can tell me all you want that this thing’s eyes are lighting up with love, but NO ONE IS FOOLED.